• Webster Garden Menu (PROOFPRINT)2.1

Project Details

Client name: Webster Gardens Chinese / Vietnamese Restaurant
Skills: Design, Layout, Print
Filed in: , ,

Project Description

Sometimes we receive files for print that are made in another country under diffrent print standards, transitioning them to U.S. Paper standards can be challenging in some cases and the best way to proceed is to recreate the design and layout, and even take the oportunity to improve on the file. This was true for Webster Gardens Menu, a chinese / Vietnamese restaurant located in Webster Groves, Missouri.

The original design was 5 panels long and used a custom cut of paper that did not conform to any U.S. Standard, making it impossible to print without incurring custom rates for preparation and post cutting. We redesigned the menu using a fresh template and took the oportunity to improve the typography and layout as well as added some elements to make it more practical as a take out menu.

One of the challenges we faced in this project was the use of Vietnamese to describe all the dishes. Not only did we have to source a font that could handle the vietnamese grammar and accentuation but it had to fit in with the design we sought to provide. We were able to source a font from a vietnamese source and convert it to a U.S. parameter (not all fonts are made for U.S. Based computers it seems).

Once the design was proofed and approved, we printed the menus on 70lb premium stock paper with UV coating and a trifold score and fold. The client was extremely pleased with the results.